Burnley manager Sean Dyche has admitted that the club might have to go beyond their usual boundaries in the transfer market in order to keep up with their rivals.
The Clarets have endured a frustrating summer to date in the market and have just over a week to go until the August 9 deadline in order to bring in new faces.
Dyche is believed to be targeting former striker Jay Rodriguez and defender Craig Dawson, but the duo’s current club West Brom are demanding a combined fee of £25 million for the pair which has put off the Turf Moor outfit.
But, with promoted Fulham set to sign Swansea defender Alfie Mawson to take their summer spending to near the £70m mark and fellow new boys Cardiff forking out almost £30m while the likes of Huddersfield have added over £40m worth of new signings, Dyche recognises that Burnley might have to adopt a new approach.
He said: “There’s some money going around, if you look at what Brighton have spent – a lot – Cardiff have spent a lot, Fulham seemingly haven’t stopped spending, Huddersfield have spent a lot.
“They are pushing their own markets and their own parameters financially, and we might have to do the same. It’s not the rights or wrongs of the market any more, people just pay whatever that deal takes.”
Burnley finished seventh in the Premier League last season to qualify for the Europa League but they are 4.50 to be relegated in 2018-19.
Meanwhile, they are 1.33 to defeat Aberdeen in the second leg of their Europa League second qualifying round clash at Turf Moor on Thursday night. The Dons are priced at 8.50, while a repeat of the first leg draw is 4.50.