Elliott Bennett is looking forward to a new challenge at Blackburn Rovers with the winger already eyeing a promotion charge for the Championship outfit.

The 27-year-old, who started his career at Wolverhampton Wanderers, put pen-to-paper on a two-and-a-half-year deal on Tuesday evening after Norwich accepted an undisclosed fee.

He becomes the first signing for Paul Lambert, who took over at Ewood Park last November, and it reunites the two after the pair previously worked together at Carrow Road.

The switch comes as a welcome relief for Bennett after he had slipped down the pecking order at the Canaries over the last season and a half.

Bennett will add some creativity to a Rovers squad that, at times, has failed to break down opposition defences.

Since Lambert arrived only seven goals have been scored from eight Championship outings and adding some attacking reinforcements was a necessity.

Bennett is excited to get the new chapter of his career going and the Telford-born ace believes a push for the play-off places is a target for the club.

He told Rovers Player: “We’ve got a job to do on Saturday and I just can’t wait to get stuck in, get into the squad, be a part of the team and hopefully help Blackburn Rovers fulfil its potential and get it back to where it needs to be and where it should be in the Premier League.

Rovers travel to Newport County on Saturday for an FA Cup third-round clash and the visitors are 1.75 favourites. The draw is priced at 3.40 while the hosts are 4.75 outsiders.