Manchester United may have just endured their worst season in a generation but they have still underlined their massive earning power after signing a record deal with adidas.
The German sportswear giants have agreed a £750million sponsorship contract that will run for 10 years from 2015-16 after negotiations ended between the club and current partners Nike.
Adidas clearly believe new boss Louis van Gaal is the right man to restore the Red Devils’ fortunes after a write-off of a season under David Moyes last time around that resulted in a seventh-place Premier League finish and no European football.
United have also raked in more cash from new shirt sponsors Chevrolet to mark the start of a big rebuilding job at Old Trafford that has already seen the departure of veterans including Nemanja Vidic and Rio Ferdinand.
A United statement read: “Manchester United plc has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750million, subject to certain adjustments, beginning with the 2015-2016 campaign.
“For the 2014-2015 season, Nike will continue in its role of technical sponsor and trademark licensee.”
Van Gaal is now free to concentrate on United full-time after the end of the 2014 World Cup where he guided the Netherlands to third place with a win over hosts Brazil at the weekend.
His first game in charge is at Old Trafford against Garry Monk’s Swansea City and United are 1.35 for the win.
The Swans are 7.38 while the draw is 4.47 as van Gaal looks to get off to an immediate winning start in the Premier League.