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Tournament Players Committee member Paul Casey is hoping European Tour will appoint a new corporate executive to fight off possibility that they will be taken over by PGA Tour.
Attracting sponsors in recent years has proved very difficult for the Wentworth-based European Tour as they have suffered, like everyone, else due to the economic downturn in Europe as a whole.
Half of the European tour events carry prize money of less than 2m euros whilst on the PGA tour only three out of 40 events have a purse of less than $5m.
“I want to help and I want to inject my ideas,” Casey told Golf365.
“There are so many good things about the European Tour and it can be such an unbelievable product given the places we go to, and the players we have.
“But we are so far from maximising what we have and we need to freshen things up.
“It should start at the top which is the European Tour Board of Directors. Neil Coles has stepped down so we now need to know what’s going on in there as I would like to know who is going to be the new Chairman of the Tour Board.”
Recently the PGA Tour purchased the failing Canadian Tour, rebranding it the PGA Tour of Canada.
Meanwhile Rory McIlroy, Justin Rose, and Luke Donald have all confirmed their participation in the Abu Dhabi HSBC Golf Championship, which takes place in January next year.