Manager Sean Dyche insists Burnley will not allow heightened expectations to affect them in their trip to West Brom.
The Clarets have collected seven points from the last nine available to them amidst a strong start to the Premier League season.
Victory at the Hawthorns would once more propel Burnley into the top half of the table but Dyche says they are unmoved by what is being said about them.
Dyche used the example of Chelsea manager Antonio Conte to support his theory that the opinions can change very quickly in the Premier League.
“I think it changes in the Premier League almost weekly, depending on whether you’ve had a good result or a bad result,” Dyche said.
“Conte was rumoured to be under pressure, then after three more games he was amazing and it was champions-elect kind of thinking.”
Burnley have defeated Everton and Crystal Palace at Turf Moor recently while they battled to a scoreless draw against Manchester United at Old Trafford.
Dyche admits that with those results comes a level of expectation but he insists that his players are encouraged not to let third parties influence their thinking.
“We’re used to that. I certainly tell them (the players) not to be affected by it – to not even think about it.
However people are judging us – good, bad or indifferent – is not really relevant to me personally,” he added.
West Brom’s win at champions Leicester last time out was their first in six Premier League games.
Victory for Albion would see them leapfrog Burnley in the table. Burnley are 4.50 to win with West Brom 1.95 and the draw 3.30.